4. Pick a brand. How would you best profile consumers brand knowledge structures? How would you use...

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4. Pick a brand. How would you best profile consumers’ brand knowledge structures? How would you use quantitative measures?

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Strategic Brand Management Building, Measuring, And Managing Brand Equity

ISBN: 9789332542204

4th Edition

Authors: Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob

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