6 E-commerce is one important element of the globalization revolution which is occurring. However, so far e-commerce

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6 E-commerce is one important element of the globalization revolution which is occurring. However, so far e-commerce is more effective ‘business-tobusiness’

than ‘business-to-customer’. Why is this?

Compare www.ford.com, www.gm.com and www.vw.com with www.amazon.com, www.federated-

fds.com, www.7dream.com and www.tesco.com.

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