As we look at Google, Facebook and Amazon, all three have potentials for a diversification into the

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As we look at Google, Facebook and Amazon, all three have potentials for a diversification into the realm of facial recognition. What are the potential benefits? Do the chances of consumer pushback/reputation risks outnumber the potential benefits?

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Strategic Management

ISBN: 978-1260261288

5th Edition

Authors: Frank Rothaermel

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