Consider the Starbucks tracking survey presented in Branding Brief 9-1. What might you do differently? What questions
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Consider the Starbucks tracking survey presented in Branding Brief 9-1. What might you do differently? What questions would you change or drop? What questions might you add? How might this tracking survey differ from those used for other products?
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Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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