Define a brand-product matrix.
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Define a brand-product matrix.
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Ananthakumar P
From 2013 to now i continuing my Lecturing experience in various fields of mechanical engineering in Private Engineering college under the affiliation of Anna university - chennai,India.Additionally I have 6 years of Industrial Experience in the field of Quality.Currently working as a Assistant Professor in Mechanical Engg Department in Anna university Affiliated college.
List of subjects Handled i given Below:
Total Quality management, Industrial Engineering, Manufacturing Technology I & II, Computer Integrated Manufacturing, Engineering materials and metallurgy, Engineering Thermodynamics, Fluid Mechanics and machinery, Kinematics of machinery, Strength of materials, Nuclear Engineering,Thermal Engineering I&II, Automobile engineering, Engineering Graphics.
I have Published one International Journal in the Area of Multi objective optimization and attended 4 National level conference Regarding Bio diesel , India Based neutrino Observatory & optimization by taguchi method.
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Related Book For
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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