Describe: a. Those bases of product differentiation that are not likely to be costly to duplicate, those

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Describe:

a. Those bases of product differentiation that are not likely to be costly to duplicate, those that may be costly to duplicate, and those that will often be costly to duplicate.

b. The main substitutes for product differentiation strategies.

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Strategic Management And Competitive Advantage Concepts

ISBN: 9781292266954

6th Global Edition

Authors: Jay B. Barney, William S. Hesterly

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