Determine social media monitoring and response processes—how the arts organization will be notifi ed of postings and how to respond to them in real time. Newsfeeds, Google Alerts, keyword searches, wikis, and so on can be monitored using volunteers or personnel; alternatively, given the objectives and resources available, this job can be outsourced to a fi rm that specializes in this work. Several fi rms are available and can be found through an online search. P-968