Develop a value chain for a hotel company and search for sources of added value.

Identify the primary and support activities. Primary activities are involved with a hotel ’ s primary service delivery or operations. Support activities provide the assistance necessary for the primary activities to take place. The chain shows how a product or service is developed and delivered from the input stage to the fi nal customer. Where in the company are various resources and capabilities adding value? What are the key factors for success in each activity? Now identify ways to create additional value without incurring signifi cant costs while doing so and to capture the value that has been created.