Pick any pair of rivals in the industry. Explain why one company outperforms another. Focus on the competitive advantage that the one fi rm has over the other. That is, examine the things one organization can do that its competitor can ’ t or something an organization has that its competitor lacks. List the resource base of each fi rm.

Include both tangible (e.g., land, building, material, money) and intangible resources

(e.g., human, innovation, and reputation resources). What resources and capabilities must the nonleading fi rm acquire to outcompete the leading fi rm?