GM invested $500 million in Lyft in 2016. What are some possible reasons GM entered an equity

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GM invested $500 million in Lyft in 2016. What are some possible reasons GM entered an equity alliance with Lyft? Are there any reasons GM would prefer Lyft over Uber as an alliance partner?

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Strategic Management

ISBN: 978-1260261288

5th Edition

Authors: Frank Rothaermel

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Question Posted: Sep 09, 2022 02:53 AM

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GM invested $500 million in Lyft in 2016. What are some possible reasons GM entered an equity

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GM does not want to get left behind if the developed world veh...View the full answer

Strategic Management

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