Go to Interbrands Web site (www.interbrand.com). Compare the top 10 brands from the current year to the
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Go to Interbrand’s Web site (www.interbrand.com). Compare the top 10 brands from the current year to the list from the previous year. What brands entered the top 10, and which ones left the top 10? What contributed to these shifts in brand value? Which brands showed the most increases or decreases in brand value? Why?
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Related Book For 
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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