Select a brand from Interbrands top 100 brand names (one which you know is publicly traded on

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Select a brand from Interbrand’s top 100 brand names (one which you know is publicly traded on a stock exchange). Go to a finance Web site (e.g., Google Finance or Yahoo Finance) and locate its market capitalization. Determine how much of the brand’s value is as a percentage of its market capitalization. Describe what this percentage means, and how it relates to brand valuation.

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