Select a brand from Interbrands top 100 brand names (one which you know is publicly traded on
Question:
Select a brand from Interbrand’s top 100 brand names (one which you know is publicly traded on a stock exchange). Go to a finance Web site (e.g., Google Finance or Yahoo Finance) and locate its market capitalization. Determine how much of the brand’s value is as a percentage of its market capitalization. Describe what this percentage means, and how it relates to brand valuation.
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Divya Munir
I hold M.Sc and M.Phil degrees in mathematics from CCS University, India and also have a MS degree in information management from Asian institute of technology, Bangkok, Thailand. I have worked at a international school in Bangkok as a IT teacher. Presently, I am working from home as a online Math/Statistics tutor. I have more than 10 years of online tutoring experience. My students have always excelled in their studies.
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Related Book For 
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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