How can pursuing a blue ocean strategy make the competition irrelevant?

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Understanding Strategic Management

ISBN: 9780198859833

4th Edition

Authors: Anthony E. Henry

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Question Posted: Feb 26, 2024 07:00 AM

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How can pursuing a blue ocean strategy make the competition irrelevant?

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A Blue Ocean Strategy as introduced by W Chan Kim and Rene Mauborgne involves creating uncontested market space where competition is irrelevant This strategic approach focuses on innovation value crea...View the full answer

Understanding Strategic Management

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