Explain how an understanding of disruptive innovation can prevent an incumbent organization from losing its mainstream customers.

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Understanding Strategic Management

ISBN: 9780198859833

4th Edition

Authors: Anthony E. Henry

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Question Posted: Feb 26, 2024 07:00 AM

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Explain how an understanding of disruptive innovation can prevent an incumbent organization from losing its mainstream customers.

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Disruptive innovation as popularized by Clayton Christensen refers to the introduction of a new technology product or service that disrupts and eventually displaces existing market leaders or establis...View the full answer

Understanding Strategic Management

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