In the S-C-P model, rivalry is discussed as a threat from competition among existing companies, threat from
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In the S-C-P model, rivalry is discussed as a “threat from competition among existing companies,” “threat from new competition,” and “threat from superior or lower-cost substitute products.” Distinguish and discuss these aspects of rivalry for a firm.
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Strategic Management And Competitive Advantage Concepts
ISBN: 9781292266954
6th Global Edition
Authors: Jay B. Barney, William S. Hesterly
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