In what ways do the following products pursue a strategy of differentiation? (a) Louis Vuitton bags (b)

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In what ways do the following products pursue a strategy of differentiation?

(a) Louis Vuitton bags

(b) Samsung smartphones

(c) BBC television series

(d) Marlboro cigarettes

(e) Tencent’s services

(f) Apple iPods

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Strategic Management And Competitive Advantage Concepts

ISBN: 9781292266954

6th Global Edition

Authors: Jay B. Barney, William S. Hesterly

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