Think of two examples of a company that pursued a differentiation strategy and whose sustainability is threatened
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Think of two examples of a company that pursued a differentiation strategy and whose sustainability is threatened by substitutes (not imitators).
How should the companies respond? In general, what are the implications for sustaining differentiation advantage?
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Strategic Management And Competitive Advantage Concepts
ISBN: 9781292266954
6th Global Edition
Authors: Jay B. Barney, William S. Hesterly
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