One of the bases of product differentiation is complexity in the good or service. Explain how this
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One of the bases of product differentiation is complexity in the good or service. Explain how this can distinguish the uniqueness of the product in the minds of the target customers.
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Strategic Management And Competitive Advantage Concepts
ISBN: 9781292266954
6th Global Edition
Authors: Jay B. Barney, William S. Hesterly
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