One of the bases of product differentiation is complexity in the good or service. Explain how this

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One of the bases of product differentiation is complexity in the good or service. Explain how this can distinguish the uniqueness of the product in the minds of the target customers.

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Strategic Management And Competitive Advantage Concepts

ISBN: 9781292266954

6th Global Edition

Authors: Jay B. Barney, William S. Hesterly

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