Live it: How do we best get it into their hearts? Davis also argues that six key
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Live it: How do we best get it into their hearts?
Davis also argues that six key principles should guide the brand assimilation process within an organization, offering the following examples.
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Related Book For
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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