Believe it: How do we best get it into their heads?

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 9780135641378

5th Edition

Authors: Kevin Lane Keller , Vanitha Swaminathan

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Question Posted: Jul 03, 2024 10:07 AM

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Live it: How do we best get it into their hearts? Davis also argues that six key principles should guide the brand assimilation process within an organization, offering the following examples.
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Believe it: How do we best get it into their heads?

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Strategic Brand Management Building Measuring And Managing Brand Equity

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