One of the common approaches for realizing cost leadership is to achieve economies of scale at the

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One of the common approaches for realizing cost leadership is to achieve economies of scale at the procurement stage. This entails the utilization of inputs in large volumes, such as to drive down unit costs when negotiating with the suppliers.

However, improved technological processes may allow cost leadership without such an approach. Discuss how this is possible.

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Strategic Management And Competitive Advantage Concepts

ISBN: 9781292266954

6th Global Edition

Authors: Jay B. Barney, William S. Hesterly

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