Pick a brand. Assess the extent to which the brand is achieving the various benefits of brand
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Pick a brand. Assess the extent to which the brand is achieving the various benefits of brand equity.
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Shameen Tahir
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Related Book For 
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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