Select several hotel companies and call the corporate reservations number, or a specifi c property directly, or

Question:

Select several hotel companies and call the corporate reservations number, or a specifi c property directly, or both. Ask the simple question, “ Could you please tell me the vision of your company? ”Then record the reactions to the question. Summarize the results of your phone call.

What did they say or do?

Did the receptionist know the vision?

Did you have to explain what a vision was?

How long did it take?

Did they understand your question?

Did they refer you to someone else?

What did you learn from this exercise?

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