Should the Great Eastern Hotel redefine its market segments? Explain why and make assumptions. What are the
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Should the Great Eastern Hotel redefine its market segments? Explain why and make assumptions. What are the pros and cons?
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Strategic Management For Hospitality And Tourism
ISBN: 9780750665223
1st Edition
Authors: Fevzi Okumus Levent Altinay Prakash Chathoth
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