Should the Great Eastern Hotel redefine its market segments? Explain why and make assumptions. What are the

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Should the Great Eastern Hotel redefine its market segments? Explain why and make assumptions. What are the pros and cons?

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Strategic Management For Hospitality And Tourism

ISBN: 9780750665223

1st Edition

Authors: Fevzi Okumus Levent Altinay Prakash Chathoth

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