Think about the products you own. Assess their product design. Critique their aftermarketing efforts. Are you aware
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Think about the products you own. Assess their product design. Critique their aftermarketing efforts. Are you aware of all the products’ capabilities? Identify a product whose benefits you may not be fully capitalizing on. What improvements would you suggest?
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Related Book For 
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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