Visit a department store and evaluate the in-store marketing effort. Which categories or brands seem to be

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Visit a department store and evaluate the in-store marketing effort. Which categories or brands seem to be receiving the biggest in-store push? What unique in-store merchandising efforts do you see?

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 9780135641378

5th Edition

Authors: Kevin Lane Keller , Vanitha Swaminathan

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Question Posted: Jul 05, 2024 02:00 AM

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Visit a department store and evaluate the in-store marketing effort. Which categories or brands seem to be receiving the biggest in-store push? What unique in-store merchandising efforts do you see?
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Visit a department store and evaluate the in-store marketing effort. Which categories or brands seem to be

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Strategic Brand Management Building Measuring And Managing Brand Equity

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