Visit a department store and evaluate the in-store marketing effort. Which categories or brands seem to be
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Visit a department store and evaluate the in-store marketing effort. Which categories or brands seem to be receiving the biggest in-store push? What unique in-store merchandising efforts do you see? LO9
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Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 182812
4th Edition
Authors: Keller/ Parameswaran/ Jacob
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