Think about the products you own. Assess their product design. Critique their aftermarketing efforts. Are you aware
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Think about the products you own. Assess their product design. Critique their aftermarketing efforts. Are you aware of all of the products’ capabilities? Identify a product whose benefi ts you feel you are not fully capitalizing on. How might you suggest improvements?
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Related Book For
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 182812
4th Edition
Authors: Keller/ Parameswaran/ Jacob
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