Think about the products you own. Assess their product design. Critique their aftermarketing efforts. Are you aware
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Think about the products you own. Assess their product design. Critique their aftermarketing efforts. Are you aware of all of the products’ capabilities? Identify a product whose benefits you feel you are not fully capitalizing on. How might you suggest improvements? LO1
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Strategic Brand Management Building Measuring And Managing Brand Equity
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4th Global Edition
Authors: Kevin Lane Keller
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