Have you had any experience with a brand that has done a great job with relationship marketing,
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Have you had any experience with a brand that has done a great job with relationship marketing, permission marketing, experiential marketing, or one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that? LO1
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Related Book For
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780132490924
4th Global Edition
Authors: Kevin Lane Keller
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