What do brands mean to you? What are your favorite brands and why? Check to see how
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What do brands mean to you? What are your favorite brands and why? Check to see how your perceptions of brands might differ from those of others.
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Related Book For 
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780135641378
5th Edition
Authors: Kevin Lane Keller , Vanitha Swaminathan
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