What is the difference between a global and a multidomestic product/market strategy, and what are the advantages
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What is the difference between a global and a multidomestic product/market strategy, and what are the advantages and disadvantages of each? Is there a strategy between these extremes?
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Hospitality Strategic Management Concepts And Cases
ISBN: 9780470083598
2nd Edition
Authors: Cathy A Enz, Jeffrey S Harrison
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