Which sources of competitive advantage are usually more sustainable: a patent or a brand? Why?

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Hospitality Strategic Management Concepts And Cases

ISBN: 9780470083598

2nd Edition

Authors: Cathy A Enz, Jeffrey S Harrison

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Question Posted: Jun 16, 2024 03:13 AM

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Which sources of competitive advantage are usually more sustainable: a patent or a brand? Why?

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Hospitality Strategic Management Concepts And Cases

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