What is the Groupon Promise? How does the Groupon Promise affect a consumers perceived risk and cognitive

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What is the Groupon Promise? How does the Groupon Promise affect a consumer’s perceived risk and cognitive dissonance?

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 20, 2024 11:00 AM

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What is the Groupon Promise? How does the Groupon Promise affect a consumers perceived risk and cognitive

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Marketing

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