Why has Google failed to develop other profitable businesses? Is Googles strategy process of planned emergence to

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Why has Google “failed” to develop other profitable businesses? Is Google’s strategy process of planned emergence to blame? Why or why not? Will Alphabet’s new structure with independent SBUs enable the company to innovate more and to find the next highly profitable business beyond online search and advertising?

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Strategic Management

ISBN: 978-1260261288

5th Edition

Authors: Frank Rothaermel

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