1. Given that it is difficult to predict future market needs and trends in industries with long...

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1. Given that it is difficult to predict future market needs and trends in industries with long product life cycles (such as jetliners), how should managers deal with this uncertainty?

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Strategic Management Text And Cases

ISBN: 9781260575255

10th Edition

Authors: Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee

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