1. Given that it is difficult to predict future market needs and trends in industries with long...
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1. Given that it is difficult to predict future market needs and trends in industries with long product life cycles (such as jetliners), how should managers deal with this uncertainty?
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Strategic Management Text And Cases
ISBN: 9781260575255
10th Edition
Authors: Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee
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