Alliances, joint ventures, and mergers with foreign companies are widely used as a means of entering foreign
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Alliances, joint ventures, and mergers with foreign companies are widely used as a means of entering foreign markets. Such arrangements have many purposes, including learning about unfamiliar environments, and the opportunity to access the complementary resources and capabilities of a foreign partner. Concepts & Connections 7.1 provides an example of how Walgreens used a strategy of entering foreign markets via alliance, followed by a merger with the same entity. What was this entry strategy designed to achieve, and why would this make sense for a company like Walgreens?
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Related Book For 
Strategic Management And Business Policy
ISBN: 9780201773231
6th Edition
Authors: Thomas L. Wheelen, J. David Hunger
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