Ask a colleague to: identify seven people a mixture of people the person likes and dislikes
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Ask a colleague to:
identify seven people – a mixture of people the person likes and dislikes write the people’s names down on cards and place them on the desk in front of you find a feature that differentiates some of these individuals from the others place the names of those with similar features adjacent to each other supply a word or phrase that best describes the common attributes held – this is one construct.
Now repeat the process and see how many different constructs can be found.
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Related Book For
Management And Business Research
ISBN: 9781446296578
5th Edition
Authors: Mark Easterby-Smith, Lena J. Jaspersen, Richard Thorpe, Danat Valizade
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