Based on the strategic group map in Concepts & Connections 3.1, which casual dining chains are Applebees

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Based on the strategic group map in Concepts & Connections 3.1, which casual dining chains are Applebee’s closest competitors? With which strategic group does California Pizza Kitchen compete the least, according to this map? Why do you think no casual dining chains are positioned in the area above the Olive Garden’s group?

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Strategic Management And Business Policy

ISBN: 9780201773231

6th Edition

Authors: Thomas L. Wheelen, J. David Hunger

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