Interactive exercise: In groups of two to four, discuss the advantages and disadvantages of individual interviews and focus groups. For what kind of research would you choose to conduct individual interviews? What kinds of projects would benefit from the use of focus groups? Prepare a list of three projects (title and short abstract) that could be undertaken using just one of these two approaches (individual interviews or group interviews) without stating the approaches you have chosen on your list. Exchange the list with another group.

Can you guess whether the list suggests projects for individual interviews or focus groups?

Which group did a better job in identifying suitable projects? Why?