Interactive exercise: In pairs, ask each other a simple question that relates to a personal view or

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Interactive exercise: In pairs, ask each other a simple question that relates to a personal view or preference the person might have. Then try to ladder up from this question to see if you can learn something about the person’s values (normally this can be done by asking

‘why’ questions). Then ladder down to see if you can learn something about the detail that surrounds these preferences. (This is normally done by asking about specific instances.)

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Management And Business Research

ISBN: 9781446296578

5th Edition

Authors: Mark Easterby-Smith, Lena J. Jaspersen, Richard Thorpe, Danat Valizade

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