LO5-1 Describe the central role of competitive advantage in the study of strategic management and the three

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LO5-1 Describe the central role of competitive advantage in the study of strategic management and the three generic strategies: overall cost leadership, differentiation, and focus.

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Strategic Management Text And Cases

ISBN: 9781260575255

10th Edition

Authors: Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee

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