LO5-1 Describe the central role of competitive advantage in the study of strategic management and the three
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LO5-1 Describe the central role of competitive advantage in the study of strategic management and the three generic strategies: overall cost leadership, differentiation, and focus.
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Strategic Management Text And Cases
ISBN: 9781260575255
10th Edition
Authors: Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee
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