Was it prudent to venture out into the highly competitive international financial market? NCB was the first
Question:
Was it prudent to venture out into the highly competitive international financial market? NCB was the first bank to be established in Saudi Arabia. It is the only private bank in Saudi Arabia. It has 169 local branches in addition to three foreign branches. NCB and Riyadh banks attract about 60% of government deposits.
NCB is managed by the sons of the owner Bin Mahfouz and assisted by a number of deputy general managers. The ferocity of competition in the Saudi banking industry is intensifying due to dwindling opportunities and the sophistication of major NCB competitors such as Saudi American Bank which is managed by Citibank and is known for pioneering technological banking innovations in the market.
NCB received the approval of the Saudi Monetary Agency to branch out into the international financial market for market diversification and growth.
Step by Step Answer:
Strategic Management Of Services In The Arab Gulf States Company And Industry Cases
ISBN: 9783110114492
1st Edition
Authors: M. S. Kassem, Ghazi M. Habib