Why will our company matter to customers? A complete answer to this question should say something about
Question:
Why will our company matter to customers? A complete answer to this question should say something about each of the following:
• How will you create customer value?
• What will be distinctive about the company’s products or services?
• How will capabilities and resources be deployed to deliver customer value?
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Related Book For
Strategic Management And Business Policy
ISBN: 9780201773231
6th Edition
Authors: Thomas L. Wheelen, J. David Hunger
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