Why will our company matter to customers? A complete answer to this question should say something about

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Why will our company matter to customers? A complete answer to this question should say something about each of the following:

• How will you create customer value?

• What will be distinctive about the company’s products or services?

• How will capabilities and resources be deployed to deliver customer value?

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Strategic Management And Business Policy

ISBN: 9780201773231

6th Edition

Authors: Thomas L. Wheelen, J. David Hunger

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