2. What is market commonality? What is resource similarity? What does it mean to say that these...

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2. What is market commonality? What is resource similarity? What does it mean to say that these concepts are the building blocks for a competitor analysis?

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Strategic Management Competitiveness And Globalisation

ISBN: 9780170451116

7th Edition

Authors: Robert Hoskisson, Dallas Hanson, Kim Backhouse, David Leaney, R. Duane Ireland, Michael Hitt

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