6. What is the importance of collecting and interpreting data and information about competitors? What practices should
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6. What is the importance of collecting and interpreting data and information about competitors? What practices should an organisation use to gather competitor intelligence, and why?
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Strategic Management Competitiveness And Globalisation
ISBN: 9780170451116
7th Edition
Authors: Robert Hoskisson, Dallas Hanson, Kim Backhouse, David Leaney, R. Duane Ireland, Michael Hitt
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