An exclusive distributorship agreement entered into by a manufacturer (the principal) with an organization can constitute a

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An exclusive distributorship agreement entered into by a manufacturer

(the principal) with an organization can constitute a strategic alliance. On the other hand, some companies appoint a huge number of partners to resell their product, in a form known as intensive distribution.

Why would a principal restrict themselves to one partner alone when more distributors may provide a wider breadth of coverage?

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Strategic Management And Competitive Advantage

ISBN: 978-0133823929

5th Edition

Authors: Jay B. Barney ,William S. Hesterly

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Question Posted: Jun 25, 2024 01:00 AM

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An exclusive distributorship agreement entered into by a manufacturer (the principal) with an organization can constitute a

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Strategic Management And Competitive Advantage

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