Consider the joint venture between General Motors and Toyota. GM has been interested in learning how to

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Consider the joint venture between General Motors and Toyota.

GM has been interested in learning how to profitably manufacture highquality small cars from its alliance with Toyota. Toyota has been interested in gaining access to GM’s U.S.

distribution network and in reducing the political liability associated with local content laws. What implications, if any, does this alliance have for a possible “learning race?”

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Strategic Management And Competitive Advantage

ISBN: 978-0133823929

5th Edition

Authors: Jay B. Barney ,William S. Hesterly

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