Discuss ways in which non-traditional media, such as product placement and packaging, may be used as part
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Discuss ways in which non-traditional media, such as product placement and packaging, may be used as part of a brand’s marketing communication programme, providing examples.
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Related Book For 
Strategic Brand Management
ISBN: 978-0198797807
4th Edition
Authors: Richard Rosenbaum-Elliott ,Larry Percy ,Simon Pervan
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