Often, the first step in determining if cost leadership is a feasible strategy for a company is

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Often, the first step in determining if cost leadership is a feasible strategy for a company is to analyze the costs of key activities (e.g., using the value chain tool) relative to competitors.

However, many companies increasingly outsource some of their value added activities to temporary workforces. How would you modify the value chain approach to support this cost analysis?

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Strategic Management And Competitive Advantage

ISBN: 978-0133823929

5th Edition

Authors: Jay B. Barney ,William S. Hesterly

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